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#120 Mitzi Perdue

Building Legacy.

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Mitzi Perdue is a prolific author, recently published "How to be up in Down times - 40 Tips" with Chicken Soup for the Soul co author Mark Victor Hansen. A well known public speaker and savvy entrepreneur, and farmer owning one of the biggest wineries in California.

The daughter of the founder of Sheraton Hotels and wife of Perdue Chicken the largest global organic chicken producer. She is an acclaimed host and science, agriculture writer with over 1,600 syndicated articles to her name and over 400 TV interviews as host. 

In addition, Mitzi the author of more than 1600 newspaper and magazine articles on family businesses, food, agriculture, the environment, philanthropy, biotechnology, genetic engineering, and women’s health.

Mitzi talks to Ed Andrew about wealth, being frugal, legacy and holding money for the future, we also take a deep dive into agriculture and the keys to her business success which are built on research and study. 

Talking Points:


  • her latest book "How to be Up in Down Times" with Mark Victor Hansen (episode #122) what she calls 'pandemic brain' - when you have a lack of mental clarity, under stress, being in quarantine can lead to PTSD


  • discussing the importance of sleep patterns and PTSD - coaching programs with DVA


  • discussing her journey into science and health writing - and her father's death, being brought up with the notion of stewardship of money - about deep research on business investments, she founded she enjoyed writing 15


  • discussing organics - largest producer of organic chicken in the world - an environmental writer - choosing careers and her son, spent 12 years doing her research for organics and chicken - 


  • Sanctuary Farms going back 100 years, changing to organic farming and family decisions 26


  • taking a humour course online in Vietnam -injecting humour into speaking, Dave Fox, find him on Udemy 


  • talking about coaching in the virtual world and fear 


  • learning about the value of money - identity with money if kids are not taught then from when really young, amount they can screw up their lives is endless - “wealth is like fire it can be a great benefit or a great disaster” 44


  • not having rich man's disease - my parents answer was always when asking for anything was ‘earn it’ had chores, went to both public schools and private schools so not to suffer from rich mans disease - always travelled economy, emphasis on being frugal - “the greatest pleasure his wealth ever gave him was in giving it away “


  • learning to have the skills to recover and be resilient - 50


“studying and research and not just buying even if you have deep pockets “


  • still enjoying a legacy from 1890, when you spend time together much easier to want to stay together, writing an autobiography when you get to 60 as a Henderson, “Roll With It” 


  • reading autobiographies of Mother Theresa and Napoleon - Napoleon only ever had 5 days of happiness in his life, discussing the difference between taking and giving


“if I lost everything it would not rearrange my mental furniture” her father 66


"the secret of a happy life is gratitude" 

To contact Mitzi:




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  • LinkedIn

recent guests

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#113 Aaron McHugh host Work Life Play au
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Ed Andrew is the host of Human Impact. Initially a lawyer in London Ed has for the past 20 years been a global entrepreneur. He battled prostate cancer at 42 and is now one of the world's leading career coaches and life strategists helping people learn how to thrive at home and work. 


“One of the great joys of a podcast is that people realise there are other people like them and at least once a week or once a day to do something out of the ordinary so that their life can have a new horizon - and that is what your program does"


“Great podcast host! Prepared well for our conversation and asked relevant and interesting questions. Our conversation flowed very well. Highly recommended"


“I had the honor of going on the Ed Andrew's podcast, as well as interviewing him on the Humans 2.0 podcast. Ed has the ability to penetrate an individual's perceptual apparatus to give them a glimpse of who THEY REALLY ARE which is a 21st-century superpower. I highly recommend checking out Ed's show and his consulting services"


“I have been interviewed on a number of podcasts recently and been intrigued by the different approaches the interviewers take. Some view it as a conversation, others an interrogation. This interview with Ed Andrew was definitely one of the more enjoyable ones!"


“I so appreciate you kind words and support, Ed. Your podcast taught both of my parents new things about me just by listening. Thanks for making it happen"


“You really held space and created a safe and open environment for me to share a vulnerable part of my path. I'm forever grateful for this and your friendship Ed. Cheers to slowing down and asking ourselves some powerful reflective questions."


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