Aaron Parkinson the CEO and owner of 7 Mile Media one of the worlds leading marketing and personal brand agencies who has worked with Mike Dillard, Sam Ovens, Brendan Kane.
Aaron helps entrepreneurs dominate their markets, it is no secret that I have also been using 7 Mile for the last year and we have been talking probably for three years. So we got to know each other incredibly well. I have to say that they are the best team I have ever worked with, very very impressive.
- the beginning of his digital marketing journey
- filtering clients
"I'm in the business of getting things where they need to be to establish a long term relationship with my clients. I only really want clients, they're gonna be around two to three years. And so I have to filter them from the beginning to decide are they that type of client and am I willing to invest my time and my resources into this person, I believe they can be successful to fit my business model."
- scaling from a personal brand to a business which has appeal to many, the need to change one's identity
- rapidly scaling his team based three aspects
"cooperation, character, and care. Because skill sets can be taught. But those other three things usually can't. "
- rebuilding his life and business, recharging mentally and the entrepreneur's story of hiding after failure.
- the concept of testing and success taking time, not copying where others have been
"when somebody is in a brand new space, you go, well, let's find them the most synergistic competitor and see what they did and modeled off of that, because that should give us a head start. But from then, now you have to iterate off of the data of what you see.......
You have to, you have to get real human eyeballs on things and see how they respond and talk to people and ask them questions and do all the things that you've had to go through to actually get to the place that works for you. And then you know what someone's going to do in your space, they're gonna come copy your thing, and they're gonna think it's gonna work perfectly, and it won't, because they're not you."
- match your message to your market
"And some somebody once said to me, great marketing can never fix a shitty offer. You have to be really, really clear on who your market is, what problem you solve, how you're going to do it, what the pain points they have, are how you're going to connect those pain points to the outcome. And then communicate that in a way that gets them excited and is compelling enough for them to take action. It's all about your market message match."
- the commitment, time and sacrifices that entrepreneurs make
To contact Aaron click on the links below
Ed Andrew is the host of Human Impact. Initially a lawyer in London Ed has for the past 20 years been a global entrepreneur. Ed is now one of the world's leading life coaches and business strategists helping people learn how to thrive at home and work.
“One of the great joys of a podcast is that people realise there are other people like them and at least once a week or once a day to do something out of the ordinary so that their life can have a new horizon - and that is what your program does"
SIR TIM SMIT - FOUNDER EDEN PROJECT
“I love your thinking, this is a great interview….we have never been asked that on a podcast before""
MARK VICTOR HANSEN AND CRYSTAL DWYER HANSEN
“Great podcast host! Prepared well for our conversation and asked relevant and interesting questions. Our conversation flowed very well. Highly recommended"
DR GLEB TSIPURSKY - ENTREPRENEUR, AUTHOR
“I had the honor of going on the Ed Andrew's podcast, as well as interviewing him on the Humans 2.0 podcast. Ed has the ability to penetrate an individual's perceptual apparatus to give them a glimpse of who THEY REALLY ARE which is a 21st-century superpower. I highly recommend checking out Ed's show and his consulting services"
MARK METRY - HOST HUMANS 2.0
“I have been interviewed on a number of podcasts recently and been intrigued by the different approaches the interviewers take. Some view it as a conversation, others an interrogation. This interview with Ed Andrew was definitely one of the more enjoyable ones!"
LESLEY ECCLES - FOUNDER RELISH, CO-FOUNDER FANDUEL
“I so appreciate you kind words and support, Ed. Your podcast taught both of my parents new things about me just by listening. Thanks for making it happen"
RICK SCOTT - #VEGANHOCKEYPLAYER, FOUNDER GREAT SCOTT PR
“You really held space and created a safe and open environment for me to share a vulnerable part of my path. I'm forever grateful for this and your friendship Ed. Cheers to slowing down and asking ourselves some powerful reflective questions."
MARC CHAMPAGNE - ENTREPRENEUR, HOST BEHIND THE HUMAN PODCAST